Our Story

Twenty-five years of building companies, now a production house run by AI agents.

Prepared by the founder — one owner, four industries, two countries, twenty-five years.

The founder
1998 — Turkey

Troy Travel Agency & Troy Shipping Agency

Founded together as part of a group of companies — the first time running businesses as owner-operator, not employee.

2011 — Australia

Relocation to Darwin, NT

Moved to Australia and restarted, building toward what would become today's group of companies.

2022–2023

Small-Business Mentorship Program

Awarded a three-year free membership with a local small-business support program.

2026 — Today

TRoyMEDIA™

Same owner, same instinct to run every part of the business personally — the fourth company built on the same AI-agent template proven first at TRoyAI.

The build — TRoyMEDIA™

A real TV/film production and talent agency, run entirely by AI agents.

Production and casting with real support for both cast and crew, not just actors — and now a real Publishing department for books, magazines, and journals too. Seven departments, thirty-four agents, the same shared-memory and CEO Assistant structure as every TRoy Group company.

◉
Marketing
5 agents
◈
Sales & Distribution
5 agents
◆
Finance
5 agents
🎬
Production & Casting
6 agents
📣
Advertising
6 agents
📚
Publishing
6 agents
◎
Management
1 agent
7
Departments
34
Agents
1
Employee
0
Paying customers
Honest state, not a pitch exaggeration

Real casting-process planning and production scheduling, real script development and crew support across every below-the-line role, and a real Advertising department building client ad campaigns, including AI-generated video ads for TV, YouTube, and Google Ads.

Not yet a paying customer. The fourth company built on the same proven template.

Its shared-memory system was real-tested this month: asked to route a new brief, it correctly asked for the missing details — a contact CTA, whether to reference the TROYGO Group™ umbrella, a confirmed crew roster — rather than guessing any of them.

This week's real-build work landed on TRoyGO™ and TRoyMAR™ — a live multi-city travel guide, a rebuilt vessel tracker, and a group-wide email infrastructure fix. Same standard applies here: nothing ships on this page until it's actually real.

Also new: a real Capabilities section on the homepage, grounded directly in these departments' actual agent roles and skills — Production & Casting and Advertising workflows shown honestly as capabilities, not invented client work, since there's no real portfolio yet to show. It discloses one in-development project: Oblomov, a feature film adaptation of Ivan Goncharov's 1859 public-domain novel — early-stage, no director, cast, or release date confirmed.

The Oblomov entry now cites its real Turkish literary lineage too: Sebahattin Eyüboğlu and Erol Güney's 1945 Turkish translation, and peer-reviewed scholarship tracing "Oblomovism" through Turkish fiction — a direct comparative study with Oğuz Atay's Tutunamayanlar (Sütcü, 2016), and recent research (Şahin, 2026) tracing it through six Turkish works.

The founder made the point plainly: "media" was never just video to us. That's now on the homepage as Why We Say Media — and it's not just words. TRoyMEDIA's backend now has a real seventh department, Publishing — a Head of Publishing and 5 specialists covering manuscript development, copyediting, real book production (trim size, ISBN/metadata, print and ebook specs), magazine & journal issue planning, and rights & distribution research. A real connectivity test on 2026-09-23 confirmed the pipeline now reaches the live Anthropic API without erroring, and correctly refused to invent manuscript notes for a draft it wasn't given — that's technically alive, not yet at work. No real client manuscript, book, or production has moved through it. It becomes a full Capabilities card only once it has genuine client output to show — connectivity is not that bar.

This week, Oblomov moved forward for real: the founder answered the open creative questions from the script brief and confirmed the direction — genre is a romantic dark comedy, modernized setting, Olga elevated to co-lead, the Oblomovka flashbacks woven throughout. From that, the real Production & Casting backend produced a full casting plan — character breakdowns for all 8 roles, real casting platforms and agent-outreach tiers — closing on its own rule against inventing candidate names or assuming actor availability. Still no director, cast, or release date confirmed. The CTO department also got the same real file-read/audit tooling TRoyMAR's did this week, for the same reason: an "audit" with no ability to read the actual code was never a real audit.

Closing

Twenty-five years of running companies by hand. Now building the version that doesn't need hands at all.

— I. Ertan Govdeli, Founder & CEO
troymediagency.com · TRoy Group™ · ABN 30 302 098 137
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